inclu-ding modern urban agriculture dominated by seed breeding, eco-agriculture and standard agriculture, modern urban industry majoring in agricultural products and food processing, and modern service industry which mainly relying on distribution and logistics. Bright Food also focuses on developing the supporting industries covering real estate, taxi, brand agency service and tourism. In 2006, the sales revenue of the company amounted to 45 billion RMB.
The registered capital of Bright Group is 3.43 billion RMB, in which State-owned Assets Supervision and Administration Commission of Shanghai Municipal Government accounts for 50.43％, Shanghai DaSheng Holdings Co., Ltd. invests 20.41％, and each of Shanghai State-owned Assets Operation Co., Ltd., SHENERGY Group, Shanghai International Group, Shanghai industrial Investment Holdings Co., Ltd. and Shanghai JiuShi holds 5.832% respectively.
Possessing an area of 52,000 hectares, the company has 4 large-scale modern farms in the suburbs of Shanghai, one large mechanized rice farm in Da Feng City, Jiangsu province, one tea farm and one dairy farm in Huang Shan City, Anhui province.
The company owns 4 listed companies, which are: Bright Dairy & Food Co., Ltd. , Shanghai First Provisions Store Co., Ltd. Shanghai Maling Aquarius Co., Ltd. and Shanghai Haibo Co., Ltd.
Bright Group also owns 5 “Leading Enterprises of State Agricultural Industrialization” , which are: Bright Dairy & Food Co., Ltd. NGS Supermarket (Group) Co., Ltd. , Shanghai Urban Agribusiness Co., Ltd. , Shanghai Haifeng Rice Industry Co., Ltd. and Shanghai Flower Port Enterprises Development Co., Ltd.
As a large conglomerate in food industry, the company possesses a number of well-known trademark and name brand products. “Guangming”(Bright)dairy product, “Guansheyuan” foodstuff, “Da Bai Tu” (Big White Rabbit)candy and “Maling” can food have been honored of “Famous Chinese Brand” and “Famous Chinese Brand Product” . There are many products in the company have been awarded with “Famous Shanghai Brand” and “Famous Shanghai Brand Product” , including “Bright” ice cream product, “Aquarius” drinking water, “Hejiu”、“Jinfeng” “Shikumen” rice wine, “Yutang” sugar, “Tip Top” pickled food, “Haifeng” rice, “Aiseng” pork, “Daying” duck meat products, “Fushou” monosodium glutamate, “Shengfeng” chocolate, and “Boshiwa” Children’s Clothing , “Solide” “Taijie” stainless steel products, etc.. NGS Supermarket (Group) Co., Ltd. and NGS Real Estate (Group)company have received award of “Shanghai Excellent Service Enterprise Brand”.
The company has more than 3,300 retailing outlets and E-commerce network in Shanghai and other provinces, including NGS Supermarket, “Jieqiang” chain store, Shanghai First Provisions Store , “All Days”, “Kedi”, “Guangmin” convenience stores and “Shanghai Milk-Shed ” food stores, Shanghai Aquarius Online Shopping Company and Shanghai Fiel E-Commerce Company, etc.
The company has built up a comprehensive business network which covers the whole country, and established a stable relationship with thousands clients from more than 100 countries and regions. It has undertaken an extensive cooperation with well-known multinational companies, including Coca Cole, Pepsi Cole, Nestle, Danone, Suntory,Xiehe, Dajing, etc.
On the basis of equality and mutual benefit, the company sincerely hopes to cooperate with investors at home and abroad to develop together and make a significant contribution to the prosperity of society. |
